Birchbox

I designed high-level strategic digital advertisements across paid media channels such as Facebook and Snapchat. Since going on the project, I was able to raise 75% of conversions through the creatives I made by focusing on different aspects of Birchbox as a D2C beauty subscription service. 

Jr. Graphic Designer

Ampush

UGC

Ads

In making ads for Birchbox, the main goal was to entice beginners or casual beauty consumers to join the beauty box subscription service. By creating Instagram and Snapchat native ads similar to User Generated Content, we were able to raise acquisitions by 75% in 4 months. These creatives performed well because of its social proof and relatability.

 

Almost half of our acquisitions were also because of Work From Home and Home delivery value props, maintaining the relevancy of Birchbox during the pandemic.

Strategic

Creative

Testing

To get data on what brands are attracting customers and Birchbox's target market, the team aggressively tested creatives against each other with multiple iterations.

 

In the first example, we tested what brand mentions would gain the most traction and conversion when called out by dividing them into different buckets (clean beauty, skincare, haircare, variety). In the second one, we also tested showing off samples and did A/B testing to see whether UGC or brand materials would differ the outcome.

Visualizing

Quiz

Onboarding

Ampush saw that 50% of potential customers who go on the onboarding flow, drop by the time they arrive on the personalization quiz.

To combat this and encourage potential customers, I created icons and product centric visuals and layout across the quiz.

Located at:

Brooklyn, NY

anramarcelo@gmail.com

Tel: 929-308-7127

© 2020 by Anna Marcelo