Hungryroot: Social Media
Hungryroot's social media lacked creative diversity and to combat that, I collaborated with our photographer Caitlin Cooper to create seasonal and paid featured photos. I also created multiple video and graphic posts that were designed to create high engagement in the community.
Social Design, Art Direction, Motion Design, Illustration
Seasonal and sponsored social posts
I directed and produced photoshoots for Hungryroot's seasonal and sponsored social posts with different photographers and food stylists. I also tested these photos on different social platforms to see if the photos effected engagement and to broaden our creative diversity.
I created several static carousel posts that consistently perform well in social engagement and likes by researching on recent social media trends and creating competitor analyses.